Nissan Micra Diesel Launched in Mumbai

Nissan Micra Diesel Price @ Rs. 5,85,617 for XV and Rs. 6,33,849 for XV Premium respectively (ex-showroom Mumbai prices).

Nissan Motor India Private Ltd (NMIPL), following the successful commercial launch of the petrol variant of its first 'Made-in-India compact hatchback –Nissan Micra -today announced the launch of the diesel-powered Micra in the city. The car was launched at Ichibaan Nissan – the company's authorized dealership in Mumbai. Sales for Diesel-powered Micra will commence from the dealership starting today. Kiminobu Tokuyama, M.D. & CEO, NMIPL, Manoj Kumar –VP Operations, Hover Automotive India Pvt Ltd (HAI) –the strategic alliance partner for Nissan in India, accompanied by other senior officials of Nissan and HAI attended the launch event.

Nissan also plans to launch 9 models by 2012, out of which company plans to launch sedan in 2011. Company's plant has an initial capacity of 2,00,000 units per year and plans to expand it to 4,00,000 units per year. The company has 21 dealers operational in major cities across the country and aims to have more than 100 dealers by 2013.

Nissan Micra Diesel Features, Mileage, Variants, Colours:

Nissan Micra Diesel is born out of the need to simplify the city chaos and enrich the urban driving experience. It is a reliable, stylish, safe and eco-friendly car for people who enjoy everyday driving. Nissan Micra Diesel is a smart, global hatchback with an affable appearance and engineered for easy handling and sprightly performance, while realizing class-competitive fuel efficiency. The Diesel-powered Micra comes with fuel economy of 23.08 kmpl (as approved by ARAI), making it the best in its class.

The Diesel-powered Nissan Micra will be available in two variants of XV and XV (premium). Available with greige interiors, it will be introduced in a range of six colours; Sunlight Orange, Brick Red, Pacific Blue, Storm White, Blade Silver and Onyx Black. The ex-showroom Mumbai prices for Nissan Micra Diesel are Rs. 5,85,617 for XV and Rs. 6,33,849 for XV Premium respectively.

Positioned in the B+ car segment, the Micra Diesel is powered with the popular 1.5litre Common Rail Direct Injection K9K Diesel Engine, which is mounted for the very first time in India on Nissan's versatile 'V' platform. The 8-valves, 4-cylinder Diesel-powered Micra generates Power rated at 47Kw (64PS) @ 4000 rpm, while torque output is 160Nm @ 2000 rpm. The Nissan Micra Diesel comes with a 5-speed manual gearbox. The wide gear coverage enables the 1.5-litre engine to achieve brisk acceleration in city driving conditions. The engine is refined and very silent, thus well adapted for Indian conditions.

Commenting on the launch Kiminobu Tokuyama, M.D. & CEO, Nissan Motor India said, "The success of petrol powered Micra in the domestic market has given us huge confidence to introduce the Diesel powered Micra within six months from the petrol version. The Diesel Powered Micra with its best in class fuel efficiency and unique features has the potential to crave a niche for itself in the overcrowded compact hatchback segment in India. This is not just another variant. It is the right product at the right time that will offer the discerning Indian customers a good means of urban mobility with a complete package of performance, features, safety and comfort. We are aware this is a very important phase of our journey and we stand by our commitment to provide Indian customers with a full range of products and services"

Says Manoj Kumar, VP –Operations, Hover Automotive India, "Ever since we launched the petrol variant in July, we have been flooded with enquiries for Micra Diesel. I am confident that the Diesel-powered Micra, is a good value proposition and a desirable option to choose from, for the Indian customers during this season. We are elated with the initial response the pre-order bookings have generated so far through our dealerships prior to the launch. We keenly look forward to replicate the success of the petrol variant with the Diesel-powered Micra. The Nissan Micra Diesel will be launched nationwide with a comprehensive multi-media marketing campaign featuring our brand Ambassador Ranbir Kapoor. We will also be using some non-conventional forms of media to maximize the product visibility and increase sales."

A comprehensive multimedia ad campaign (T.V., Radio, Print and Digital) has also been launched to support this activity. In July this year, Nissan launched the petrol variant of its first made in India global compact car –Nissan Micra (Global compact hatchback), based on the Versatile 'V' platform at its factory in Oragadam, Chennai. Since the sales began on July 15, 2010, the company has till date sold over 6000 units of Micra. With the launch of Micra Diesel, Nissan will add another variant to its product kitty providing the customers with a good choice.

Source: Nissan Motor India Private Ltd (NMIPL)

Nissan Micra Diesel in India Coming in December 2010

Nissan Motor India Private Ltd (NMIPL), following the successful commercial launch of the petrol variant of its first ‘Made-in-India compact hatchback –Nissan Micra announced that the diesel variant of Micra will hit Indian roads in December 2010. The Nationwide sales for the Diesel-powered Micra would commence from December 10, 2010. The announcement was made by Kiminobu Tokuyama, M.D. and CEO, NMIPL, Dinesh Jain –CEO, Hover Automotive India Pvt Ltd (HAI) –the strategic alliance partner for Nissan in India, accompanied by other senior officials of Nissan and HAI.

Nissan Micra Diesel is a smart, global hatchback with an affable appearance and engineered for easy handling and sprightly performance, while realizing class-competitive fuel efficiency. The Diesel-powered Micra comes with fuel economy of 23.08 kmpl (as approved by ARAI), making it the best in its class. Positioned in the B+ car segment, the Micra Diesel is powered with the popular 1.5litre Common Rail Direct Injection K9K Diesel Engine, which is mounted for the very first time in India on Nissan's versatile ‘V' platform.

The 8-valves, 4-cylinder Diesel-powered Micra generates Power rated at 47Kw (64PS) @ 4000 rpm, while torque output is 160Nm @ 2000 rpm. The Nissan Micra Diesel comes with a 5-speed manual gearbox. The wide gear coverage enables the 1.5-litre engine to achieve brisk acceleration in city driving conditions. The engine is refined and very silent, thus well adapted for Indian conditions.

Speaking on the occasion Kiminobu Tokuyama, M.D. and CEO, Nissan Motor India said, "The success of petrol powered Micra in the domestic market has given us huge confidence to introduce the Diesel powered Micra within six months from the petrol version. The Diesel Powered Micra with its best in class fuel efficiency and unique features has the potential to crave a niche for itself in the overcrowded compact hatchback segment in India. This is not just another variant. It is the right product at the right time that will offer the discerning Indian customers a good means of urban mobility with a complete package of performance, features, safety and comfort. We are aware this is a very important phase of our journey and we stand by our commitment to provide Indian customers with a full range of products and services"

Starting November 7, 2010, the Nissan dealerships across the country have already commenced the bookings for the Diesel powered Micra. A comprehensive multimedia ad campaign (T.V., Radio, Print and Digital) has also been launched to support this activity. Says Dinesh Jain, CEO, Hover Automotive India, "Ever since we launched the petrol variant in July, we have been flooded with enquiries for Micra Diesel. I am confident that the Diesel-powered Micra, is a good value proposition and a desirable option to choose from, for the Indian customers during this season. We are elated with the initial response the pre-order bookings have generated so far through our dealerships prior to the launch. We keenly look forward to replicate the success of the petrol variant with the Diesel-powered Micra. The Nissan Micra Diesel will be launched nationwide with a comprehensive multi-media marketing campaign featuring our brand Ambassador Ranbir Kapoor. We will also be using some non-conventional forms of media to maximize the product visibility and increase sales."

Nissan Micra Diesel is born out of the need to simplify the city chaos and enrich the urban driving experience. It is a reliable, stylish, safe and eco-friendly car for people who enjoy everyday driving. The Diesel-powered Nissan Micra will be available in two variants of XV and XV (premium). Available with greige interiors, it will be introduced in a range of six colours; Sunlight Orange, Brick Red, Pacific Blue, Storm White, Blade Silver and Onyx Black. The Nissan Micra Diesel will be marketed and sold in India and subsequently will be exported to South Africa next year.

In July this year, Nissan launched the petrol variant of its first made in India global compact car –Nissan Micra (Global compact hatchback), based on the Versatile ‘V' platform at its factory in Oragadam, Chennai. Since the sales began on July 15, 2010, the company has sold over 5000 units of Micra. With the soon-to-be launched Micra Diesel, Nissan will add another variant to its product kitty to cater to its Customers' choice.

Unique Proposition
The Diesel-powered Nissan Micra is equipped with some key technological innovations, which are designed to simplify day-to-day life for its owners. The Micra Diesel offers first-in-its-class Intelligent Key plus Immobilizer, a push-button engine start-stop system and electric foldable mirror.

Another unique feature is the intelligent multi-display meter, which supplies drivers with real time fuel economy information and cruising range. In addition, the driver power windows are fitted with ‘one touch up/down' feature along with a pinch guard.

Source: Nissan India

Nissan Micra: Pre-Order Bookings Zoom Over 1000 in 4 Weeks

Nissan Motor India Private Ltd (NMIPL) today announced that the pre-order bookings of the soon to be launched Nissan Micra has crossed 1000 in just four weeks since the bookings began at the company showrooms from last week of May 2010.

Nissan Micra has so far clocked 1049 pre-order bookings until closing hours of June 21, 2010. In the cities, Delhi leads the race closely followed by Bangalore, Ahmedabad, Mumbai and Chennai amongst others.

Mr. Kiminobu Tokuyama, MD & CEO, Nissan Motor India says, “We are delighted with this encouraging initial response. With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services. We are confident that this booking trend will continue to improve as we move closer to the start of sales by middle of July 2010.”

Says Abhijeet Pandit, Vice President –Sales & Marketing, Hover Automotive India, “We are overwhelmed with the response received on the bookings for the new Nissan Micra and it has already exceeded our expectations. This is very encouraging and we thank the customers for the appreciation and the enthusiasm shown to purchase the Micra. It is also heartening to note that our exercise of announcing Ranbir Kapoor as our brand ambassador has yielded good results and we have seen a jump of nearly 40% since the teaser campaign went on air from June 10, 2010. This is just the beginning but I would like to thank the sustained efforts of our dealer partners for this achievement.”

Nissan launched their multi-media teaser campaign (print, digital, radio and TV) featuring Ranbir Kapoor from June 10, 2010. The all New Nissan Micra is born out of the need of simplying city chaos. With a mix of convenience and high performance features, the Micra stands for simpler city driving and thereby better living.

The new Nissan Micra has created an unprecedented amount of euphoria and attention. The teaser ad campaign featuring Ranbir Kapoor has already created a good amount of awareness and recall and has had a far-reaching impact with the customers.

The new Nissan Micra will be launched nationwide on July 14, 2010.

Source: Nissan Motor India Private Ltd

Nissan Micra: Small Car Nissan Micra To Be Launch in India in July

Japanese car major Nissan today said it will launch its much-anticipated small car Nissan Micra in India in July.

"The new Nissan Micra will be launched nationwide on July 14, 2010," the company said in a statement. The company's wholly-owned subsidiary, Nissan Motor India, will roll out the new Micra from its recently inaugurated facility at Oragadam near Chennai.

The industry sources put the likely price of the base version of the hatchback below Rs 4 lakh. The company has earlier said that it will pit the new Micra, which comes with a 1.2 litre petrol engine, against Maruti's Swift, Hyundai's i10 and i20. These cars are priced between Rs 3.44 lakh and Rs 6.95 lakh.

Nissan Motor India, which recently roped in Bollywood actor Ranbir Kapoor as brand ambassador, had started bookings of the car in end of May and has so far received 1,049 orders.

"We are delighted with this encouraging initial response. With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services," Nissan Motor India Managing Director and CEO Kiminobu Tokuyama said.

The company has announced to produce 80,000 units of the new Micra, for both domestic and export markets, in its first year. Nissan will export Micra to over 100 countries, including Europe, Middle-East and Africa, by later half of 2010.

The new Micra will be produced in five countries including Thailand, India, China and Mexico. The fifth location is yet to be decided.

The Japanese carmaker had earlier said that it was targeting to sell 1,00,000 vehicles in India by 2013, for which it will launch nine models in the next two years, including the sedan version of Micra.

Source: Nissan

Ranbir Kapoor Brand Ambassador of Nissan Motors

Nissan Motor India Private Ltd (NMIPL) today in an important milestone in the run up to the launch of its first locally made car - Nissan Micra announced the talented, young and rising Bollywood Actor, Ranbir Kapoor as its official Brand ambassador to represent the Nissan brand in India. The contract, which is for a period of three years, entails Ranbir to endorse the products and services of Nissan in India through promotion, advertising and marketing.

Ranbir Kapoor Brand Ambassador Nissan MotorsSays Kiminobu Tokuyama, MD & CEO, NMIPL, "We 'Rishi Chugh'are delighted to have Ranbir Kapoor as our brand ambassador. Nissan is a car company with a "Passion for Cars". Our brand heritage stands for producing cars that maximize life and provide the joy of everyday driving. Ranbir Kapoor is an extremely passionate, versatile and talented film star and he has shown his pedigree in a very short period. We believe Ranbir with his uber cool charm and mass appeal brings in a perfect connect with our brand."

"With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services. We are confident that Ranbir would act as a perfect catalyst to communicate our brand attributes and also enthrall the Indian customers bringing them alive through his persona and charm", adds Mr. Tokuyama.

Says Abhijeet Pandit, Vice President - Operations, Hover Automotive India, "We are thrilled at the prospect of having Ranbir Kapoor as the brand ambassador of Nissan in India. Nissan, though a late entrant stands for spirit of innovation, design leadership and bold thinking. Our product range symbolizes the talent, creativity and dedication of people who work at Nissan. In a very short period, Ranbir has appealed across a cross-section of the audience and received both critical and commercial acclaim. He is bold, cool, easy-going, yet intelligent and hardworking amongst his peers. We believe there is a strong connect of Ranbir with our brand and we hope you would share our enthusiasm for our brand Ambassador."

Speaking on the occasion, Ranbir Kapoor said, "It is an honour and privilege to be associated with Nissan, which is a leading global automotive brand. I have been a great admirer of Nissan cars during my days spent in Europe. Some of their cars like the GTR, 370Z, which has been introduced in India are all iconic products. I am happy to know that Nissan is very serious and commitment in their plans for India and they have an exciting range of products lined up beginning with the new Nissan Micra. The Micra is a class-defining product and I am particularly excited, as it has been designed for city driving. It boasts of many features that are first in its class. I am confident that this product will redefine mobility for many in India. I look forward to an exciting journey with them."

Nissan also announced the start of a multi-media campaign (print, digital, radio and TV) featuring Ranbir Kapoor starting June 10, 2010. The all New Nissan Micra is born out of the need of simplying city chaos. With a mix of convenience and high performance features, the Micra stands for simpler city driving and thereby better living. Ranbir as the smart and uber-cool urban dude will be seen in these commercials dispensing some advice on the art of city living with the Micra.

"The new Nissan Micra has created an unprecedented amount of euphoria and attention. We have been flooded with enquiries from the very beginning and we have received a very encouraging response on the confirmed bookings since we commenced the activity on May 25, 2010. We are confident and excited that with the onset of our multi-media campaign featuring Ranbir, there would be a far-reaching impact and greater awareness of our brand in the run-up to our launch," adds Mr. Pandit.

The nationwide Start of Sales (SOS) of Nissan Micra will commence around middle of July 2010.

Source: Nissan Motors

Nissan Motors Start Micra's Pre-Launch Booking in India

Nissan Motors will introduce its small car in India in first week of July 2010. The company has already started pre-launch marketing for the car to generate awareness amongst prospective Indian customers. Nissan has set up special pavilions at places with high footfalls like shopping malls and multiplexes. These pavilions showcase attractive LCD screens and kiosks displaying the car and its advertisements.

Through the interactive kiosks, each customer gets an overview on the Nissan heritage, its products and an opportunity to choose a model of their choice. This soft marketing is targeted to generate interest and also get a feedback from the customers about their expectations from the upcoming new car.

"As we gear up for start of sales in July 2010, we are constantly looking at innovative platforms to reach out to our target and prospective customers," said Kiminobu Tokuyama, the company managing director. The pre-launch marketing activity has begun in Bangalore and Pune. Beginning this month, this two-day activity will be held every Saturday and Sunday at a prominent mall in the city and will move to different location in a different city the following week-end. The whole exposure marketing’ activity will continue till December 2010 pan India.

A micro site on Nissan Micra has also been created for the followers of the car to know the first hand information of the Micra, http://www.nissanmicra.co.in.

Courtesy: cartradeindia.com

Nissan Micra in India: Small Car by Nissan Coming Soon

Nissan Micra all set to launch in India soon. Few days back Nissan has unleashed its modern car Nissan Micra at the Geneva Motor show 2010. Nissan Micra will be built in 4 different contries like Thailand, India, Brazil, Mexico, may be in China as well. In India Nissam Micra will be built in Chennai Plant.

Nissan Micra will find a good competition with few of the small cars from auto majors in India like Maruti Alto, Maruti Wagon R, Hyundai Santro, Newly launched Ford Figo & Chevy Beat. Car will be available around May 2010 for Indian customers. Nissan aims to price the Nissan Micra model from Rs. 3.8 lakh to Rs. 5 lakh.
Nissan Micra is ultra modern car built on V platform. It boasts of a 5 speed manual transmission or CVT and has highly fuel efficient engines. Nissan Micra is powered by an 80 HP 1.2 liter engine. Another option offers is a supercharged 1.2 direct-injection 3 cylinder engine that is capable of producing 98 HP. Unique parking sensor is also attached to the Nissan Micra which is a welcome feature that helps the user park the car on tight roads and is ideal for Indian roads.

Nissan Micra small car will come with both petrol & diesel options for Indian customers. Petrol option has 1200 and 1300CC variants and the diesel option has 1600 CC variant. Nissan Micra will be available in colors like Roma Red, New York Blue, Madrid Ebony, Paris Blue, Monaco Platinum, Vienna Garnet, Geneva White, Tokyo Silver, Rio Latte and London Rose.