The Hyundai brand continues to grow, earning the No. 1 position in the automotive category of the 2011 Customer Loyalty Engagement Index. Brand Keys, a New York-based brand, customer loyalty and engagement consultancy, publishes an annual syndicated study which examines customers’ relationships with 528 different brands in over 79 categories. For the second year in a row, Hyundai Motor Company is the highest ranked brand in the automotive category.
“Hyundai has been able to best meet customer expectations and has, again, scored the highest levels of loyalty when it comes to the Automotive category, taking the number one spot in our Customer Loyalty Engagement Index,” said Robert Passikoff, Brand Keys Founder and President. “Of course, the true test of loyalty and engagement always shows up in the marketplace, so we weren’t surprised to see their sales are up again over last year. We congratulate them on another win.”
Hyundai’s ongoing success is largely attributed to the positive reception of the all-new i45* mid-sized sedan and Elantra compact sedan, both of which have received significant consumer interest and positive reception since their respective launches in the U.S. Both these vehicles contributed to Hyundai’s success in the U.S. last year, breaking the 500,000 vehicle sales barrier and increasing market share to nearly five percent. Hyundai is now moving ahead to be the first automaker to achieve a corporate average fuel economy (CAFE) rating of at least 50 mpg (4.7L / 100kms) by 2025 for its line-up of passenger cars and light duty commercial vehicles.
For the complete 2011 Customer Loyalty Engagement Index, visit
http://www.brandkeys.com/awards.
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